Spencer has done just about everything. Maybe not, but he has been a photographer, mapping technician, soil scientist, tech support, gearhead, Microsoft product rep, mentor, art director, podcast host, lego robotics coach, project manager and installation artist. He once installed urinals on a wall and provided chocolate candies for anyone that passed by.

One thing he saw throughout every title he had, was the user and their experience with things around them. Long ago they called him “That computer guy”. Last Year they called him a web designer. Yesterday it was User Experience (UX) designer, and now he is called a Customer Experience (CX) designer. The names keep changing, but the problem is the same. How to make an experience that engages the user and benefit them and the creator of the product.

Spencer is problem solver.

With over 15 years of experience in CX design and management, Spencer has had experience with all parts of product development. He understands that the end user is only one of many users to observe and respect in designing not just the end product the processes and methods that the development team uses to make successful products.

Like a sou chef, Spencer helps companies make their main meal, with their own secret sauce, work for everyone they want to reach. You have created the perfect product, and Spencer will manage the kitchen to ensure the product is scalable, usable and profitable.

Spencer employs quantitative methods like analytics, A/B testing, and surveys to measure what users are doing.

He also employs qualitative methods like usability tests, interviews and focus groups to understand why users do what they do.

This combination of “hard” data and “soft” data create an empathy experience that will become a rallying cry for the development team, marketing team, and stakeholders. They can stand behind this combination of Customer Experience (CX) data to make great decisions while building great teams and great products.