International organization creating a visual standard for all digital and physical assets.

The LDS Global Style teams needed user feedback to make data-driven decisions throughout the 2-year process of unifying the visual design of the LDS Church’s library of digital products.

They needed to understand the organization’s current processes (from VP decision-makers down to editors) before they implemented the new style guide with all participants of the publishing process.

We learned that key stakeholders’ assumptions did not match the experience of the employees using the current process and publishing tools.

Through iterative testing, we refined the templates’ usability and implementation. We identified significant pain points and bottle necks in the publishing process. We learned that those working in the system day-to-day were aware of many problems that, if ignored by leadership, would become very expensive to resolve.

Date:
2016-2018

Client:
lds.org

Methods:
Surveys, Interviews, Focus Groups, Usability Tests, Journey Maps, Existing Research Analysis, Workshop, Design Sprint

Roles:
Lead Researcher, Business Analyst, Project manager